MKT621-Advertising & Promotion On-line Quiz-01 (May13 to 14)

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Question # 1 of 15 ( Start time: 10:30:46 PM ) Total Marks: 1
Which one of the following is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics?

 Select correct option:
 Advertising  Sales Promotion  Public Relation  Publicity

uestion # 2 of 15 ( Start time: 10:31:29 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:

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 List price  Discount  Warranties  Payment mode

uestion # 3 of 15 ( Start time: 10:32:01 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?

 Select correct option:
 Attention  Desire  Need  Interest

Question # 4 of 15 ( Start time: 10:32:29 PM ) Total Marks: 1
Which one of the following types of advertising promotes products, services or ideas with the expectation of making a profit?

 Select correct option:
 Product advertising  Commercial advertising  Non-commercial advertising  Action advertising

Question # 5 of 15 ( Start time: 10:33:11 PM ) Total Marks: 1
Which one of the following components accesses the actual behavior of the customer towards a particular advertising campaign?

 Select correct option:
 Pre campaign  Mid campaign  Post campaign  Future campaign

uestion # 6 of 15 ( Start time: 10:34:10 PM ) Total Marks: 1
In which one of the following components, agency analyzes whether message content & presentation will perform as desired or what changes may be required?

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 Copy research  Media research  Market research  Distribution research

Question # 7 of 15 ( Start time: 10:34:57 PM ) Total Marks: 1
Which one of the following tools is NOT used to decide 'Advertising Reach'?

 Select correct option:
 Gross Rating Point (GRP)  Program Rating (PR)  Targeting Rating Point (TRP)  Competitive Parity Rating (CPR)

uestion # 8 of 15 ( Start time: 10:36:19 PM ) Total Marks: 1
Advertising can be used to sell:

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 Product  Services  Idea  All of these

Question # 9 of 15 ( Start time: 10:36:50 PM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?

 Select correct option:
 Puffery  Weasel claim  Shock ad  Emotional ad

Question # 10 of 15 ( Start time: 10:37:55 PM ) Total Marks: 1
Keep in mind the creative process of advertising, which of the following means; "taking the information, working with it and thinking about it in the mind".

 Select correct option:
 Immersion  Incubation  Digestion  Verification

uestion # 11 of 15 ( Start time: 10:38:39 PM ) Total Marks: 1
Which one of the following is NOT an ingredient of a Promotion mix?

 Select correct option:
 Direct marketing  Sales promotion  Warehousing  Advertising

stion # 12 of 15 ( Start time: 10:40:02 PM ) Total Marks: 1
Which one of the following is the basic purpose of marketing?

 Select correct option:
 Identify target customers  Identify needs and demands of customers  Identify market segment  Identify buyers and sellers

Question # 13 of 15 ( Start time: 10:40:46 PM ) Total Marks: 1
What is the task of a copywriter?

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 Writing ads for different media  Evaluate marketing date  Editing and re writing copy  All of these

Question # 14 of 15 ( Start time: 10:41:41 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?

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 Identifiable Sponsor  Competitive Advantage  Target Audience  Company Mission

Question # 15 of 15 ( Start time: 10:42:24 PM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?

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 Value = brand image / cost  Value = cost / convenience  Value = cost / loyalty  Value = benefit / cost